Santa Cruz, California / Athlete representation
Badger Sports
Management Group.
Representation, NIL, and school decisions.
Personal guidance from Carson Badger.
Apply to BSMG
Let’s get to
know you.
Tell me about your sport, where you are now, and what comes next. I’ll personally review your application.
Carson BadgerFounder · JD/MBA · Licensed Attorney
The founder
Carson Badger
Founder · JD/MBA · Licensed Attorney
I founded Badger Sports Management Group to help athletes turn their potential into a future they can be proud of. Based in Santa Cruz, California, I bring the perspective of a licensed attorney, a JD/MBA, and five years working in professional sports — including four with the San Francisco 49ers before I began practicing law.
Read Carson’s storyThe approach
Your interests come first.
Every factor matters.
Fiduciary responsibility. Rigorous preparation. A partnership built around you. We look at the whole picture, not just the next offer.
Representation
Someone in your corner. Thoughtful negotiation and advice grounded in your best interests.
NIL & partnerships
Opportunities that align with your identity, your priorities, and your long-term goals.
School & career strategy
Academics. Coaching. Playing time. Location. Environment. A decision that considers all of you.
From Carson
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